高清福利片

Gen Z are the new kids on the block. As a cohort of 5 million people born between 1995-2015 encompassing 20 percent of the Australian population 鈥� they鈥檙e consumers to be reckoned with.

New research by the University of Sydney and Curtin University published in , found that, despite having a great concern for the environment and animal welfare, 72 percent of Generation Z were not ready to accept cultured meat 鈥� defined in the survey as a lab-grown meat alternative produced by in-vitro cell cultures of animal cells, instead of from slaughtered animals.

However, despite their lack of enthusiasm for the new meat alternative, 41 percent believed it could be a viable nutritional source because of the need to transition to more sustainable food options and improve animal welfare.

鈥湼咔甯＠�片 has found that Generation Z 鈥� those aged between 18 and 25 鈥� are concerned about the environment and animal welfare, yet most are not ready to accept cultured meat and view it with disgust,鈥� said the study鈥檚 lead researcher, Dr Diana Bogueva from the University of Sydney鈥檚 School of Chemical and Biomolecular Engineering聽and the聽Centre for Advanced Food Enginomics.听

59 percent of participants were concerned about the environmental impact of traditional livestock farming specifically, however many were not clear on what those impacts were nor did they understand the associated resource depletion.

鈥淚n-vitro meat and other alternatives are important as they can help to reduce greenhouse emissions and lead to better animal welfare conditions,鈥� said Dr Bogueva.

"However, if cultured meat is to replace livestock-based proteins, it will have to emotionally and intellectually appeal to the Gen Z consumers.

"It may be through its physical appearance, but what seems to be more important is transparency around its environmental and other benefits."

Gen Z鈥檚 concerns about cultured meat

The participants had several concerns relating to cultured meat, including an anticipated taste or disgust, health and safety, and whether it is a more sustainable option.

Societal concerns were also prevalent throughout the study, with a large number of respondents worried that eating cultured meat would be in conflict with perceptions of gender and national identity.

鈥淕en Z value Australia鈥檚 reputation as a supplier of quality livestock and meat, and many view traditional meat eating as being closely tied to concepts of masculinity and Australian cultural identity,鈥� said Dr Bogueva.

Others were concerned about animal welfare, whereas some viewed cultured meat as a conspiracy orchestrated by the rich and powerful and were determined not to be convinced to consume it. Several participants were also unsure whether cultured meat was an environmentally sustainable option.

鈥淕eneration Z are also unsure whether cultured meat is actually more environmentally sustainable, described by several respondents as potentially 鈥渞esource consuming鈥� and not being 鈥渆nvironmentally friendly鈥�,鈥� said Dr Bogueva.

鈥淭he respondents were effectively divided into two groups: the 鈥渁gainst鈥� described cultured meat as 鈥渁nother thing our generation has to worry about鈥� and questioned the motivations of those developing it, while supporters described it as 鈥渕oney invested for a good cause鈥� and 鈥渁 smart move鈥� by people who are 鈥渁dvanced thinkers.鈥�

鈥淭his Generation has vast information at its fingertips but is still concerned that they will be left with the legacy of exploitative capitalism that benefits only a few at the expense of many.

"They have witnessed such behaviour resulting in climate change and are now afraid that a similar scenario may develop in relation to food, particularly as investors are pursuing broader adoption of cultured meat."

Gen Z鈥檚 five main attitudes towards cultured meat

• 17 percent of respondents rejected all alternatives, including cultured meat, seeing it as chemically produced and heavily processed.
• 11 percent rejected all alternatives in favour of increased consumption of fruit and vegetables, saying they will stick with a vegetarian diet.
• 35 percent rejected cultured meat and edible insects but accepted plant-based alternatives because they 鈥渟ounded more natural鈥� and are 鈥渘ormal鈥�.
• 28 percent believed cultured meat was acceptable or possibly acceptable if the technology could be mastered.
• 9 percent accepted edible insects but rejected cultured meat as it was too artificial and not natural like insects.

How the research was conducted

The researchers collected Generation Z鈥檚 opinions of cultured meat via an online survey. 227 randomly selected, Australian-based respondents were asked questions about their demographics, dietary preferences (such as how often they liked to eat meat), how they felt about cultured meat and whether they thought it was necessary to accept and consume, as well as their preference for different meat alternatives (such as insects, plant based and cultured meat).

DISCLOSURE:

There are no conflicts of interest to declare.