鈥淚t is time the price of sugar-sweetened beverages (SSBs) at the register more accurately reflected the true cost of their consumption on Australia鈥檚 health and economy,鈥 write the authors from the University of Sydney鈥檚 and the George Institute for Global Health, and Dr Alessandro Demaio from the University of Melbourne.
Research associate and PhD candidate Alexandra Jones
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鈥淎ustralians are now much more likely to be obese than their parents were at the same age. At age two 鈥 five years, 8.8 percent of children in 2014-2015 were obese, compared with 4.2 percent two decades earlier. More obesity-related chronic conditions at younger ages will likely bring cascading increases in health care costs.鈥
鈥淏eyond waistlines, the impact of SSBs remains most visible in their contribution to oral disease and tooth decay. In 2010, 55 percent of six-year-olds had experienced decay in their deciduous teeth and 48 percent of 12-year-olds in their permanent teeth,鈥 write Jones and Demaio.
鈥淪ugar-sweetened beverages provide a significant course of free sugars while offering no nutritional benefit, making them a reasonable target for public health action.鈥
Thirty countries, the Spanish Catalan region and seven cities in the United States adopted SSB taxes by early 2018.
Moves which the authors say were bolstered by the World Health Assembly鈥檚 2017 endorsement of the inclusion of effective taxation of sugar-sweetened beverages in an updated听
鈥淏eyond evidence of individual behaviour change, taxes coming into force in April 2018 in the United Kingdom and Ireland revealed potential of a tiered design to stimulate manufacturers to cut the sugar content of popular drinks.
鈥淩esulting improvements to the food supply promise population-wide health benefits, even among consumers whose purchases remain unmoved by any price increase.鈥
The latest call to action follows the Australian Beverage Council鈥檚 announcement last month that it would voluntarily cut sugar by an average of 20 percent across the industry鈥檚 portfolio by 2025. The pledge has been criticised by some health groups as a distraction from the sugar tax debate.
鈥淚t鈥檚 good to see beverage manufacturers recognise their products are part of the problem, but the commitments made are vague, with no consequence if they aren鈥檛 met,鈥 said Ms Jones.
鈥淚mplementing a UK-style tiered tax would provide excellent incentive for manufacturers to accelerate sugar reduction to avoid financial penalty. The UK has already seen rapid reformulation 鈥 there鈥檚 no reason Australians should have to wait another seven years.鈥
In what the authors label a 鈥減olitically pertinent result鈥 a January 2018 poll found the majority of Australians 鈥 including 57 percent of conservative voters 鈥 already support a tax on SSBs.
鈥淲ith the true costs mounting, the science in our favour, the public on our side and a growing chorus of global action, 2018 can and must be the historic year Australia puts people before profits.鈥
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