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Sahara Hotel and Casino photo taken by Antoine Taveneaux via Wikimedia Commons
Opinion_

Who 'Likes' social media gambling?

15 February 2017
Social casino games alone are set to grow to be worth $5.75b this year

Problem gambling is set to get worse because of social media, writes Sally Gainsbury from the Gambling Treatment Clinic. Research shows gaming and gambling are converging and are being embraced by the smartphone generation.

This raises concerns about the lack of protection of children, as there are no specific policies on most of the 'games'.
Dr Sally Gainsbury

Are the odds ever in your favour?

Dr Sally Gainsbury. Top image: Sahara Hotel and Casino by Antoine Taveneaux on Wikimedia Commons.

Dr Sally Gainsbury. Top image:聽Sahara Hotel and Casino by Antoine Tavenaux聽via Wikimedia Commons.

Social media-savvy teenagers are embracing popular social casino 鈥榞ames鈥 and virtually increasing their chances of becoming gamblers, the results of which will not be felt fully for years to come but may include substantial gambling problems. 聽

In an editorial published in the today, Dr from the School of Psychology, said the convergence of gaming and gambling was a social phenomenon, with regulation not keeping pace with new media that often enabled under-age gambling.

The market for social casino 鈥榞ames鈥 alone 鈥 which are among the most popular on social networking sites and include Zynga Poker, DoubleDown Casino and Slotomania 鈥 is to grow to be worth more than US$4.4 billion (AU $5.75 billion) this year.

Dr Gainsbury, who this week also published an 听颈苍 BASIS, the Brief Addiction Science Information Source published by the Harvard Medical School鈥檚 Cambridge Health Alliance, said:

鈥淲ith new technologies on the rise, many popular social games replicate gambling activities and gambling products have been introduced based on popular online games."

Social casinos are one of the most popular types of social games

Social media casino games are:

  • easy to play
  • can be played for short sessions
  • can be played using multiple devices
  • can be social, competitive, or played in isolation; and are
  • generally free to play, but users can pay to further their game play.

Dr Gainsbury said the social casino gaming market was estimated to account for four percent of all gaming industry revenues in 2017.

鈥淭his raises concerns about the lack of protection of children and teenagers, as there are no specific policies on most of the games," Dr Gainsbury said.

鈥淓xcitement, fun and competition seem to be just as important as money when looking at the motivation for young people to play the games.

鈥漁nline games often portray an unrealistic chance of winning; many adolescents have a limited availability to critically analyse the content and context of those games.

鈥淥ur children need to be protected and educated about social gambling games if we do not want to see a rise in problem gamblers in the future,鈥 concluded Dr Gainsbury.

Dr Sally Gainsbury is Deputy Director of the Gambling Treatment Clinic in the University of Sydney鈥檚 Brain and Mind Centre.

Vivienne Reiner

PhD Candidate and Casual Academic
Address
  • Integrated Sustainability Analysis,

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