Humanities mindset at heart of Silicon Valley disruption
Leaders from the Business Council of Australia, Intel, and the CSIRO share insights into the humanities' competitive edge.聽
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Intel VP and Senior Fellow Genevieve Bell addresses the forum. Bell applies expertise in anthropology to solve technical problems. Image: Sharon Hickey/University of Sydney
Silicon Valley鈥檚 major companies have turned to the humanities and social sciences for its valuable way of thinking, Intel鈥檚 resident anthropologist and futurist has told a forum co-hosted by the University of Sydney and ANU.
Intel Senior Fellow and Vice-President Genevieve Bell is an anthropologist who came from Stanford University to join the technology company and lead a cross-disciplinary team that delivers insights into societal, technical and global trends.
Human touch helps technology tick
鈥淚t became clear quickly that my job was quite simple. It was about advocating aggressively, constantly and tirelessly for humans inside the building of new technology. How do you not just ask what do people want but what are people doing that might inspire the next generation of technology development?鈥�
鈥淭here are people like me in every major technology company in Silicon Valley and in most major companies in America. Technology companies have research social scientists, because we know something that is valuable, we have a way of thinking that is valuable,鈥� said Bell.
Embedding innovation and celebrating success
Co-hosted by The University of Sydney and ANU,聽a Conversation on Business and Humanities聽also featured leading speakers from the CSIRO, the Business Council of Australia, and Second Road Management Consultancy.
CSIRO chairman David Thodey told the forum that Australia must be better at celebrating its successes, to nurture a culture of innovation.
鈥淲ithout innovation and creativity within the very fabric of your workforce, you can never progress,鈥� said Thodey.
鈥淵ou need to create a process where innovative and creative ideas can come up, but you need to celebrate it as well.鈥�
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A humanities mindset is critical, BCA Chief Executive Jennifer Westacott told the forum. Image: Sharon Hickey/University of Sydney
Providing a competitive edge
Business Council of Australia Chief Executive Jennifer Westacott said successful leaders of the 21st聽century will need a humanities perspective and education.
鈥淚f we are to steer our global community to be a prosperous and peaceful one, we should demand this from our leaders,鈥� said Westacott.
Professor Allan McConnell, Pro-Dean Research, in the Faculty of Arts and Social Sciences, at the University of Sydney, said:聽 鈥淭he聽dynamism of Australian business,聽coupled with the聽knowledge, skills and values聽stemming聽from HASS, holds promise for a new generation of leaders. I am excited about the role HASS can play in meeting our collective needs for the future.鈥澛�