Marketing
Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. By studying marketing, you will learn how to communicate value to consumers, and examine the strategies for successful marketing. The聽Marketing major develops your critical and analytical thinking, team building, presentation and pitching skills as well as problem-solving skills. 高清福利片 in marketing provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences.
Options for studying Marketing
Major and minor in Marketing
Marketing can be either completed as a major or minor (Table A) in聽the Bachelor of Commerce and the Bachelor of Commerce combined degrees.
The聽Marketing major and minor are also available to students not enrolled in a Commerce degree through the shared pool (Table S) - see the聽Interdisciplinary Studies Handbook聽for details.
Please note.聽Students cannot complete both a major and a minor in聽Marketing for their degree.
The requirements for the major and minor in Marketing can be found in the Unit of study table.
Honours in Marketing
Honours study in Marketing is available to eligible students. For eligibility requirements and details of the admissions application process, students should refer to the Current Students Honours听辫补驳别.
The units of study required for Honours in Marketing can be found in the Honours unit of study table.
Major learning outcomes
On successful completion of the聽Marketing major students will be able to:
| Major learning outcome |
|---|
| 1. Identify and explain key principles in the field of marketing. |
| 2. Distinguish and apply various marketing tools and frameworks to conduct market needs and environmental analysis, to inform strategic decision making and problem solving. |
| 3. Professionally communicate and justify ideas and strategic recommendations to a range of audiences. |
| 4. Analyse and synthesise information through primary and secondary research to generate relevant market and consumer insights to solve marketing problems. |
| 5. Apply creative and strategic techniques to develop new insights, product and market ideas. |
| 6. Demonstrate respect for cultural differences in the application of relevant marketing strategies to diverse markets and solving different problems. |
| 7. Effectively collaborate with others, contribute and discuss different opinions in verbal, written and group contexts. |
Further information
For further information regarding study in聽Marketing at the University of Sydney, please refer to the 高清福利片 marketing page.
