Benchmarking as a tool for strategic aviation management
Research highlights: Benchmarking as a tool for strategic aviation management
笔谤辞蹿别蝉蝉辞谤听聽research is focused on helping companies and entire supply chains develop strategies and make decisions based on evidence and benchmark analysis. The aim is to enhance their value proposition, competitive advantage and ultimately improve their profitability.
The research ranked Qantas in the top 20 of 150 airlines using a new formula to measure efficiency based on passengers per number of aircraft, seat kilometres flown, fleet, staffing levels, perceived services levels and profitability.
Professor Merkert says the formula can be used to analyse the efficiency of any industry and therefore improve its performance.
Researchers from the Institute of Transport and Logistics Studies have already examined rail, bus and airport services.
Published work
Merkert R and Pearson J聽2015 '', Journal of Transport Economics and Policy, vol.49:2, pp. 261-75.
Merkert R and Assaf AG聽2015 '', Transportation Research Part A: Policy and Practice, vol.75, pp. 42-50.