Communications students explore Korea and its media industry
Heralded as a hub for technological innovation, South Korea is one of the world鈥檚 most digitally connected nations and possesses an equally well-developed media industry driven by competition and diversification.
Since 2014, several accomplished undergraduate Media and Communications聽students have crossed over to Korea to study its media landscape with exclusive access to leading news outlets.
Funded by the Korea Foundation, this cultural immersion scholarship arranged by the (KACS) engages Australian students with the country, culture and Korea's media industry which operates in the world's tenth largest economy.
As described by Kate 高清福利片ome, a recent Media and Communications graduate, the unique scholarship offered "a whirlwind ride of uncompromised access to the newsrooms and minds of some of the country鈥檚 leading intellects, diplomats, and journalists."
Based in the heart of Seoul, the program kicked off with a 'cultural day' to uncover Korea鈥檚 history and traditions, and to relish the local cuisine. The students roamed the city, visiting iconic landmarks such as Gyeongbokgung Palace, the National Folk Museum, the Bukchon Hanok Village, and the N Seoul Tower.
The city brought together all of my favourite things: performance, music, dance and fashion. As a young creative, Korea is bursting with inspiration.
The Korea Press Foundation launched the industry-focused program's component with an overview of South Korean media landscape. The itinerary took students behind the scenes of numerous organisations in the 'Media City' district including the broadcasting behemoth KBS, pay TV network JTBC, Yonhap 高清福利片 TV, and the Korea Times to name a few.
"Each institution represented different sides of Korea鈥檚 political spectrum and various types of media production, from print to online media," said Kate聽高清福利片ome.
We were immensely lucky in the breadth and number of media organisations we were able to visit - an opportunity we would never be granted back home.
Our students gained an in-depth understanding of the industry鈥檚 challenges and complexities in meetings with journalists, producers, publicists, and lawyers.
The program illustrated the similarities and differences between Australian and Korean media, allowing students to gain insight into what they might be able to take into their careers.
From chief writers, journalists and producers to managers, chairs and presidents of their organisations, we were very privileged to be given the opportunity to meet with these professionals.
In the previous excursions to Korea, students were accompanied by KACS Chairman, William Seung OAM, board members Jason Koh and Steve Choi, as well as Adriana Hernandez, Undergraduate Internship Officer.
They ensured that the students enjoyed a truly unique program that facilitated meetings with Korean industry professionals and access to the nation鈥檚 leading media outlets.
A trip to the demilitarised zone between the closed border of North and South Korea was a striking highlight for many students. Our students had the rare opportunity to take a glimpse over the 38th parallel and to inspect the border鈥檚 incomplete Third Tunnel of Aggression that runs 73 metres underground. They also visited Yonhap 高清福利片 Agency鈥檚 North Korea news monitoring room featuring exclusive 24-hour access to North Korean TV and radio.
It was chilling to see how deep the scars run from the Korean War and remarkable to hear from the reporters dedicated to understanding the hermit kingdom.
Through lectures hosted at Yulchon LLC and Yonsei University, and conversations with Dr Alexandra Siddall, Deputy Head of Mission and Minister at the Australian Embassy, the students gained an in-depth knowledge on Korea鈥檚 challenges and successes.
Students observed that South Koreans were hardly devoting any airtime or brain space to the Democratic Republic of Korea.
The program instilled a broader worldview, encouraging students to be more understanding and ambitious when covering news in their future careers.
The visit to Korea lasted seven days, yet it created memories our graduates will continue to cherish.
Wholeheartedly we thank KACS and the Korea Foundation for their unwavering efforts to create an outstanding once-in-a-lifetime experience for our media students.
While the Korean Wave has pulled our countries closer together, our shared stories and humanity are hardly a passing phase. As well as better comprehending the intersections between Korea and Australia鈥檚 media and political landscapes, the personal impact of this in-country study tour is insurmountable.
This article has been based on contributions by our graduates Kate 高清福利片ome, Sophie Harper, and Juliet Rayner.聽Banner photo provided by Kate 高清福利片ome.