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This unit is a mix of psychological science and marketing practice. The unit starts with an academic perspective on communication and review of various persuasive techniques. However, this is not only a scientific and research-based unit. It is also a practical unit that explores persuasive effects. The acquired knowledge of psychology and communication will place students in the driver鈥檚 seat to decode and explain how persuasion works. Students take what they learn from the science and delve into the practice behind why and how it works. As a consumer, this unit is designed to open students' eyes, stop and think, and understand why we buy what we buy. As someone in the persuasion business (and we are all in the persuasion business), students will find the applications useful.
| 高清福利片 level | Postgraduate |
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| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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MKTG5001 |
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Corequisites:
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None |
| Prohibitions:
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MKTG3121 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
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Semester 1 2026
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Normal day | Camperdown/Darlington, Sydney |
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| Session | MoA ? | Location | Outline ? |
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Intensive August - September 2020
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Block mode | Camperdown/Darlington, Sydney |
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Semester 1 2021
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2021
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Normal day | Remote |
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Semester 1 2022
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2022
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Normal day | Remote |
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Semester 1 2023
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2023
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Normal day | Remote |
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Semester 1 2024
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney |
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Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you鈥檙e selecting your units in Sydney Student. Find more information about聽modes of attendance聽on our website.
To help you understand common terms that we use at the University, we offer an .